As fans await any and all info to do with Marvel Studios upcoming crossover epic, we finally get a peak behind the scenes of what might be the most important film of the 12 months.
At the same time, the record firms Polygram, Sony/EMI and Warner regarded to launch Music Video Channel which might completely air their movies. Viacom filed an anti-trust lawsuit which blocked the launch for years, lengthy sufficient for the partners to back out and plans for the channel to be cancelled. But in 1994 each Music Video Channel and MuchMusic USA threatened to steal MTV’s viewers. And considering how few videos MTV was airing by this level, and how each channels can be immune to MTV’s exclusive offers, that they had an excellent chance of putting MTV out of business. MTV was left with only one line of defense. And that might be sacrificing M2.
The resolution got here from, of all places, VH1. In 1994 they aired a multi day A to Z marathon. The marathon had been alphabetized by recording artists, displaying blocks from every. Not each artist made the marathon, and fairly a number of artists have been limited to just a couple or even one video. The more fashionable artists noticed blocks of almost every music video they ever made. Madonna’s block lasted practically three hours. While the VH1 A to Z marathon was depressingly incomplete, and tended to air just the predictable movies ( they skipped Madonna’s obscure regional hit Everybody, which was her first music video ) it did inspire the M2 viewers. What if M2 had their own A to Z marathon, only this time airing each single video in the MTV archives? This concept caught on with the viewers, and soon caught on with the executives at MTV as properly.
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They had good cause to suspect this. Almost all of the omissions have been the uncommon videos they’d been attempting to tape. The majority of the videos played during the marathon were the identical that had aired on the channel since they began subscribing to satellite tv for pc. Much like the VH1 A to Z marathon, the average was about one uncommon video they by no means noticed on the channel earlier than each two hours, and about two that rarely got played each hour. And much like the VH1 marathon, no artist had all their movies air, ( with exception to one hit wonders, however even a few of these artists have been reported to have been omitted ). They began to suspect that the identical person(s) who had kept so few movies on M2 up to now, had been doing every little thing they might to keep those same movies off the marathon.